Writing Quality Assurance Process | msloydwrites
Welcome to msloydwrites, where quality content is our priority. From blog posts and website content to copywriting and ghostwriting services, we ensure every piece meets our high standards and aligns with your brand’s goals. Here’s an inside look at our comprehensive quality assurance process.
Step One: Understanding Your Vision
Initial Consultation: Each project begins with a conversation about your goals, audience, tone, and style preferences. This lets us capture the essence of your brand and ensure the content aligns with your vision.
Project Brief: We document the project’s key elements, including structure, length, keywords, and any specific instructions. Every detail matters, and our brief ensures we start on the same page.
Q: What is a Project Brief?
A: A project brief outlines the goal, scope and deliverables of a project.
Clarification Step: Once the brief is ready, we confirm it with you before diving in. This avoids surprises and makes sure everyone is aligned before the writing begins.
Step Two: Content Planning and Research
Outline Creation: For more substantial pieces, like in-depth blog posts or web pages, we create an outline. You’ll have a chance to review the outline to confirm structure, flow, and coverage before drafting begins.
Research Phase: Quality content starts with quality research. We verify every source for credibility, relevance, and accuracy to ensure the information is up-to-date and trustworthy.
Q: What is Content Planning?
A: Content planning involves choosing what kind of content you want to share, selecting distribution channels, and the best times to publish.
Step Three: Writing Phase
Drafting Process: Our writing is guided by your goals and informed by research. We keep your audience in mind and aim to capture their interest with clear, concise, and engaging content.
SEO Keyword Integration: For SEO-optimized pieces, we naturally incorporate keywords to enhance discoverability without compromising readability or flow.
Internal Review: After the draft, we take a step back before editing. A fresh perspective helps us identify areas for improvement, ensuring the content is polished and precise.
Step Four: Editing and Proofreading Phase
Self-Editing: Our first edit focuses on clarity, style, grammar, and flow. This is where we make sure the content truly reflects your brand’s tone and meets all project requirements.
Quality Checkpoints:
- Grammar and Readability: Tools like Grammarly and Hemingway help us refine readability, grammar, and complexity.
- SEO Review (for web content): We run an SEO check with tools like Yoast or Clearscope to ensure optimized keyword usage and readability.
Final Proofread: In the last editing stage, we polish every detail—checking for consistency, punctuation, and formatting to ensure the content is error-free.
Step Five: Client Review and Feedback
Submission for Review: We provide the draft along with a summary of how it meets your brief. If there are specific elements needing feedback, we’ll highlight those for easy review.
Incorporate Feedback: We take your feedback seriously, making any requested revisions promptly. For significant changes, we’ll confirm your input before making adjustments.
Step Six: Final Review and Delivery
Final Polish: After revisions, we review the content one last time to confirm that every request has been addressed and that it maintains our high standards.
Formatting and Presentation: From headings to font choices, we deliver your content formatted to your specifications. Your document is ready for use the moment you receive it.
Delivery Confirmation: We’ll send the final document to you, confirming all feedback was integrated. For us, your satisfaction is the last step in our process.
Step Eight: Post-Delivery Follow-Up
Client Feedback Survey: Your feedback helps us grow. After delivery, we encourage you to share your experience and any suggestions you have for future projects.
Continuous Improvement: We take your insights seriously, using them to refine our QA process and enhance the quality of future content.