Thinking about hiring a freelance writer as a remote member of your marketing team? In today’s fast-paced world, businesses need to produce high-quality content on a regular basis to stay competitive. Whether it’s blog posts, social media updates, or marketing copy, businesses need to consistently create content that engages their audience and promotes their brand. But creating high-quality content takes time, effort, and expertise. That’s where freelance writers come in. Here are a few reasons why hiring a freelance writer can save you time, money, and headaches in the long run.
According to a report by Upwork and Freelancers Union, the number of freelancers in the US increased to 59 million in 2020, representing 36% of the total workforce. While not all of these freelancers are writers, the report found that writing was one of the top skills offered by freelancers across various industries.
In a survey conducted by ClearVoice, a content marketing platform, 74% of marketers stated that they had used freelancers for content creation in the past year. Additionally, a study by Contently found that 53% of marketers planned to increase their spending on freelance writers in the coming year.
Furthermore, a survey by the Freelancers Union and Upwork found that 48% of small business owners in the US used freelancers in 2019, with content creation being one of the most commonly outsourced tasks.
Overall, it’s clear that the use of freelance writers has become increasingly common in the US, particularly with the growing need for high-quality written content across various digital platforms.
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Creating high-quality content takes time. You need to research your topic, plan your content, write and edit your draft, and optimize it for search engines. Depending on the length and complexity of the content, this can take hours or even days.
By hiring a freelance writer, you can save time by outsourcing these tasks to a professional who has the skills and experience to get the job done quickly and efficiently. This frees up your time to focus on other important tasks, such as running your business, managing your team, or working on other projects.
While it may seem counterintuitive, hiring a freelance writer can actually save you money in the long run. Consider the costs of hiring an in-house writer. You need to pay a salary, benefits, and taxes, as well as provide office space and equipment. Additionally, an in-house writer may not have the same level of expertise as a freelance writer who specializes in your industry. By hiring a freelance writer, you can save money on overhead costs and get access to a wider pool of talent. You can also negotiate rates and work on a project-by-project basis, which can be more cost-effective than hiring a full-time employee.
Creating high-quality content requires expertise in writing, research, and search engine optimization (SEO). While you or your team may have some of these skills, it’s unlikely that you have the same level of expertise as a professional writer. Freelance writers specialize in creating content that engages your audience and promotes your brand. They have the skills and experience to research your topic, write compelling copy, and optimize your content for search engines. By hiring a freelance writer, you can get access to this expertise without having to invest time and resources in developing these skills in-house.
Creating content can be a headache. You need to come up with ideas, research your topic, write and edit your draft, and optimize it for search engines. Additionally, managing an in-house writer can be time-consuming and stressful. By hiring a freelance writer, you can reduce these headaches by outsourcing these tasks to a professional who has the skills and experience to get the job done quickly and efficiently. Freelance writers are also used to working with a variety of clients and can adapt to your needs and preferences, reducing the likelihood of miscommunication or conflict.
hiring a freelance writer can save you time, money, and headaches in the long run. By outsourcing your content creation to a professional writer, you can get high-quality content that engages your audience and promotes your brand. You can also save time, money, and reduce headaches by getting access to expertise without having to invest time and resources in developing these skills in-house. If you’re looking to take your content creation to the next level, consider hiring a freelance writer today.
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