Artificial Intelligence, ChatGPT

ChatGPT vs. Human Writers: 5 Pros and Cons for Your Content Marketing Strategy

ChatGPT vs. Human Writers: Pros and Cons for Your Content Marketing Strategy

Whether artificial intelligence can replace human writers is hotly debated as ChatGPT, a joint project between Microsoft and other technology giants, is taking the content writing world by storm. Nervous writers are biting their nails wondering if the world’s latest AI invention will rob them of their livelihoods. 

Below, we discuss the pros and cons of using AI writing and research software for writing and marketing. We also discuss what strides this latest technology has taken since being introduced in its current “beta” version in June 2020. 

ChatGPT is an AI-powered language model that can generate text based on millions of given prompts or topics.


5 Pros Of Using ChatGPT For Content Writing And Marketing

While this new writing and research tool has many benefits, it’s essential to consider both the pros and cons of using this tool compared to hiring human writers for your content marketing strategy.

  1. Saves time and money: AI writing-assisted tools can produce a significant amount of content quickly, saving businesses the time and cost associated with hiring human writers.
  2. Consistency: AI can produce consistent quality content, ensuring your brand voice and tone remain the same across all content pieces.
  3. Variety of writing styles: With its ability to generate content based on different writing styles, Open AI’s chatbot can create a variety of content types, such as blog posts, social media updates, and product descriptions.
  4. 24/7 availability: Unlike human writers who work on a set schedule, ChatGPT can work around the clock, producing content anytime.
  5. No biases: Web developers say this impartial writing tool is not influenced by personal opinions, emotions, or biases. A lack of prejudice or discrimination can be especially beneficial for sensitive topics.

5 Cons Of Using ChatGPT For Content Writing And Marketing

  1. Lack of creativity: While ChatGPT can produce high-quality content, it lacks the creativity and originality that human writers bring to the table. (For example, ChatGPT is limited to generating content based on data sets and pre-existing information, which can lead to repetitive or generic content with no room for new or innovative real-time information.)
  2. No human touch: Many writers say AI writing lacks the human touch and personality that readers often appreciate in content. From a human writer’s perspective, readers may find ChatGPT-generated content to be more exciting than content written by their favorite writers and authors that zings with comedic flavor or oozes drama. 
  3. Limited understanding of context: ChatGPT may need to gain the ability to fully understand the context of a topic or situation, which can result in inaccuracies or inappropriate content.
  4. Risk of plagiarism: Artificially intelligent writing assistants may generate content similar to existing content or published work, leading to potential plagiarism issues.
  5. Inability to fact-check: AI-assisted writing bots often lack the ability to fact-check or verify the accuracy of the information it generates, leading to potentially misleading or inaccurate content. There have been several reports by beta testers of rephrasing questions to get themselves and one of the world’s most popular chatbots on the same page. 
white robot toy holding black tablet

Should You Incorporate AI Writing Into Your Small Business Marketing Strategy?

This answer depends on what works best for each business and its marketing teams. 

While AI writing and marketing tools offer many benefits for content marketing, it’s important to consider your business’s specific needs and goals before deciding whether to use this tool.

For example, for companies with limited resources and a need for quick, consistent, and low-cost content creation, AI-assisted writing tools may be a viable option. However, human writers may be a better choice for businesses that value creativity, originality, and accuracy in their content.

Ultimately, your business’s best content marketing strategy will depend on various factors, including your target audience, brand voice, and marketing goals. 

Weigh the pros and cons of each option and carefully consider your business’s unique needs before making a decision.

ChatGPT is a powerful tool for content marketing, offering businesses a fast, low-cost, and consistent way to generate content. However, it’s important to consider the limitations of this tool compared to human writers, such as lack of creativity and originality, potential inaccuracies, and risk of plagiarism.

Ultimately, the best option for each business will depend on your specific needs and content marketing or freelance writing goals. 


5 Frequently Asked Questions About ChatGPT

#1. – What is ChatGPT?

ChatGPT is an interactive, artificially intelligent system designed to answer user queries and respond to prompts for information that we normally find on the internet or using traditional research methods. 

#2. – When Was It Originally Released?

OpenAI introduced the original GPT (Generative Pre-trained Transformer) model in June 2018. 

#3. – What Are Some Of The Benefits of Using ChatGPT for Writing and Marketing Projects?

ChatGPT helps users save hours on research. Using this AI-powered system can help users complete online research faster, generate more engaging content, and create content at scale. 

#4. – Is Using ChatGPT Considered Plagiarism? 

Whether ChatGPT-generated content is “plagiarized” is still a hot debate amongst small business owners, creatives, writers, and those with academic interests. However, the general consensus about ChatGPT is that data sets are drawn from publicly available information. 

Avoiding accidental plagiarism means that people using ChatGPT should cite their data sources to avoid unintentional plagiarism in chat data sets that are similar or other information overlaps. 

#5. – Where Can I Try ChatGPT? 

If you want to try it for yourself to see what all the hype is about, the AI itself suggests giving it a whirl by visiting one of the following websites and creating an account. 

Some several websites and platforms allow users to try out Open AI’s new chatbot including:

  1. Hugging Face: Hugging Face is an AI community platform that offers various AI models, including ChatGPT. Users can try it on the Hugging Face website or through their API.
  2. DialoGPT: DialoGPT is a conversational AI model based on GPT architecture. It is designed to generate human-like responses in a conversation. Users can try out DialoGPT on the Microsoft Azure website.
  3. AI Dungeon: AI Dungeon is an interactive storytelling game that uses AI software to generate responses to user inputs. Users can play the game on the AI Dungeon website or mobile app.
  4. OpenAI GPT-3 Playground: OpenAI offers a GPT-3 Playground on their website, allowing users to experiment with different prompts and see how ChatGPT generates responses.

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