Digital Marketing Terms Demystified

sexy-woman-wearing-carnival-mask-47165765 The world of Marketing is fast paced, ever changing and interesting. The following is a list of commonly used marketing terms that may come in handy for marketers when you’re planning your next campaign.

Keep reading for a refresher on terms that you may know or an introduction to new marketing related terms.


Analytics: Discovering meaningful patterns of data and translating them into useful information or strategies.

What it’s for: Analytics help businesses and marketers know if their current marketing strategy is effective or needs to be updated based on the data analyzed here.

B2B = Business to Business:  A business marketing of goods or services to other operating businesses.

What it’s for: Businesses often need to buy and sell goods and services from other businesses. This marketing strategy is designed to promote these services.

B2C = Business to Customer : Focuses on marketing goods and services to everyday consumers.

What it’s for: This is the advertising strategy that most of us are familiar with where businesses market their goods and services directly to consumers or the general public.

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Content: Information that is created to share for the purposes of reading, viewing, or engaging with to provide incentive to learn more about a product or service that is offered.

What it’s for: Content is designed to deliver a message to consumers and businesses about the current state of affairs or offerings of a business in order to make buying or business decisions.

Conversion Rate: The percentage of customers who take a desired action on a webpage.

What it’s for: This is a key number that is determined by the Analytics mentioned above. Businesses use this rate to determine if their current marketing strategy is creating the desired results on the right pathway to reaching business goals.


Digital Marketing: Advertising products and services to customers using Digital Media Channels

What it’s for: Digital Marketing takes traditional advertising to the digital world. Businesses are now able to communicate directly with customers through digital means such as: Computers, Laptops, Mobile Devices, Tablets and other electronic means.

Marketing: Promoting or selling products and services including market research and advertising
marketing-blue-marker-30541471Social Media Marketing: Advertising products and services to customers using Social Media Channels.

Inbound Marketing: Focuses on the customer journey and providing information that the customer can access on their own and learn from.

Outbound Marketing: Actively seeking out customers to contact and provide information to them regarding a product or service.

Strategy: A written plan and set of actions that are created and followed to achieve a desired result such as new customers, increased conversions, brand awareness.

In upcoming articles we’ll be taking a look at more Demystifying more Digital Marketing Terms and focusing on how marketing education can improve your overall marketing efforts.

Stay Tuned!

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