We used to gather around the television to hear the latest news about what was going on in our world. Those days are behind us and now it’s more common to check our iPads, laptops, and smart phones for everything from the latest news to organizing our shopping lists.
Welcome to the world of Digital Media.
At some point some smart marketer realized that there was an advantage to using digital methods to communicate with new customers and to attract new business.
This is where Digital Marketing began.
This article takes a brief look at some digital marketing basics to uncover the secrets behind this hands off marketing method.
So what exactly is Digital Marketing anyway?
Digital Marketing is a form of advertising to customers using various forms of digital media.
Simply stated, the marketing materials that we used to see on tv, computers, or hear about on the radio are now available at our fingertips via the use of smart phones and other mobile devices.
The ultimate goal of Digital Marketing is to educate current and prospective customers or partners about what your brand has to offer them and why they should do business with you.
Some of the most commonly used channels for digital marketing are: Social Media Marketing, Email Marketing, Business Blogs, and Mobile Advertising.
Let’s take a look at some of the most commonly used digital marketing channels and the secrets behind their success!
Social Media Channels: Communicate important updates about your brand including Grand Openings, Sales, and other beneficial to customers, potential customers, and partners.
Social Media Success Secret: Many savvy businesses are providing customer service online reducing volume in call centers as more than 50% of social media users advise that they prefer to receive customer service via social media.
Popular Channels: Facebook, Twitter, LinkedIn
Email Marketing: Keep customers informed while building long term relationships. Subscribers can opt in to receive content at their leisure regarding the latest business buzz. Create Newletters, Email campaigns and other materials to communicate directly with your audience in their inbox.
Email Success Secret: Emails are more likely to be read than any other digital media as they have a longer lifespan while remaining in the recipient inbox.
Business Websites and Blogs : Create an informative and engaging website that provides all of the information that your customers or partners will need to answering important questions about your business to aid in buying decisions and increase conversions.
Blog Success Secret: Customers are more likely to do business with a brand that they can trust. The more authentic, the better.
Benefits of Using Digital Marketing
Unlimited Reach allows for businesses communicate customers and clients where they are. Digital Marketing eliminates the need to reach out to your customers at only a specific time and place.
Customers can be reached at a time that works best for their schedule such as when they logon to their computers or mobile devices to shop or catch up on the latest news.
Unlimited Prospects with the click of a button businesses can reach millions of potential prospects worldwide. This global reach removes the limits of traditional print or television based marketing that may only reach a specific geographical audience.
With the unlimited potential to reach virtually any customer at virtually any time and place, there is no wonder why digital marketing has become marketing’s new normal.
Digital Marketing is fast, inexpensive and sometimes free in most cases. There are unlimited paid and free marketing tools available that allow for marketers to see the results of their marketing efforts in real time.
If you’re interested in learning more about the secrets behind digital marketing, subscribe to the Ms. Loyd Writes Blog for updates.
Next up: Digital Marketing Terms for Dummies