5 Tips for Choosing the Right Content for Your Business

Have you developed an amazing product or service and now you’re wondering how to share it with the world?

It sounds like you’re ready to create awesome content to reach your target audience and customers.

You may be looking for the right words to say or the perfect tone to convey your excitement in sharing your new business.


Tip #1: Identify Your Target Audience 


When you initially developed your product or service you had a specific or ideal customer in mind.

customer-target-audience-50644673.jpg

The people that are most likely to buy your goods and services are your Target Audience.

The best way to reach your target audience is to learn who they are and where they are online.

Is your audience on Facebook, Twitter, or LinkedIn?

Find out where they’re hanging out online and what their real interests and pain points are so that you can solve them.

How To Identity Your Target Audience:

  • They need to buy the goods or services that you offer
  • They are actively looking for a similar product or service to purchase
  • They have reached the Decision making stage in the Buyers  Journey
  • Your product or service meets their needs and is able to solve a problem for them

So now that you know who they are, and where they are, how do you reach them?


Tip #2: Reach your Target Audience with Authentic Content.


It is that simple.

One mistake that many startups and new businesses make is improper audience targeting or saturating company websites and social media pages with content that either isn’t tailored to their target audience, or is reaching the wrong audience entirely.

If  you have stellar ideas, products, and services yet your business seems to be at a standstill, you may want to consider investing in a Content  or Social Media Audit to see exactly what your brand is saying or appears to be saying in the online world.


Tip #3: Research your Target Audience to see What Types of Content That They Have Responded Well To In The Past.


The segment of your audience that has reached the decision making stage of the buyers journey is ready make the decision to choose to do business with you based on the fact that they enough information to know that your business can effectively meet their needs at a fair cost for the goods and services provided.

The Buyers Journey .png
Source: HubSpot Marketing 

Customers that have reached the Decision Making phase of the Buyers Journey  have recognized that they have a need, they’ve researched options to meet their needs, and they are fully ready to invest in the purchase of goods or services to resolve their current pain point.


Tip #4: Every Person That Comes Across Your Content is NOT Your Customer. 


Your customer is a member of your target audience that has passed the Consideration Stage in the buyers journey and is ready to make the decision of  “where” to buy.

Anyone who does not fit the criteria above that shown in the Identifying  Your Target Audience  is not your customer.

They aren’t interested in the goods or services that you offer, or simpy don’t need them.

The bottom line is marketing or targeting content to customers who aren’t in your target audience demographic is a good way to waste time and your marketing budget.

Focus on the segment of your target audience that actually has the potential to convert.


Tip# 5: Create a Content Strategy  that Focuses on Building Relationships with your Target Audience. 


You’ve identified your target audience, you’ve determined what content will work best for them, now it’s time to put your content plan into action by creating a content strategy that focuses on building relationships with your target audience.

Share and create content that focuses on solving your audience pain points and making their daily lives easier. Create compelling content that will keep your audience coming back for more.

Become their trusted resource and back that up with providing top notch goods, services, and customer services.

By following these tips you’re sure to see an improvement in your content marketing, sales, and customer satisfaction.

Looking to get started with content marketing or copywriting for your business?

Contact Ms.LoydWrites for a free quote and 15 minute consult to get started today!

 

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s